In a market that is becoming increasingly competitive and demanding, the real estate sector, and the real estate development sector in particular, can no longer obey its instincts of the past.
We need to gain some perspective in order to innovate and instigate new responses in order to guarantee the primary and most honourable mission of development, this being the adaptation of the (urban) fabric to the changes in the economic, social, environmental and technological framework in which mankind is evolving.
A ‘think tank’
In this context, ATENOR has decided to set up a think tank. ArchiLAB is a laboratory of ideas and observations through which ATENOR captures and follows trends in contemporary architecture, innovative and sustainable technologies, responses to the changes in society. To enhance ArchiLAB vision, experts of different backgrounds are invited once a month to share their expertise, lead the discussions and present their view of current and future trends, in relation to the above-mentioned topics.
A ‘do tank’
ATENOR presence in a number of different political, economic and geographical contexts enables the company to develop a pragmatic and transposable expertise and thus ensure the resilience of its projects and actions, which are based on Europe diversity. Actually, this “think tank” is first and foremost a “do tank”. As urban developer, ATENOR mission is to put the reality of urban life into practice, through the design and development of its projects, which are the product of its thinking and of the trends and developments observed and shared by all the city stakeholders.
Mainstreaming through the projects
Recent permit applications have thus been included in the initial results of ArchiLAB’s work. This is the case of the De Molens project in Deinze (designed by the architect Reiulf Ramstad Arkitekter, URA, B2AI and by the landscapers Arne Deruyter), Com’Unity in Bezons (designed by SOM&SRA- Architects), WellBe in Lisbon (designed by the architects S+A and A2M) and University Business Center I in Warsaw (designed by the architects from the studio Grupa 5).